Luke Michael
UK-Based Shopify Plus Expert

Flawless migrations.
Enterprise scale.

With 20+ years of eCommerce architecture experience, I help established UK brands safely migrate from BigCommerce to Shopify Plus, retaining SEO and unlocking unparalleled growth with zero downtime.

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Luke Michael – eCommerce Migration Specialist

Enterprise Re-platforming

Migrating an established brand carries risk. I specialise in de-risking the move from BigCommerce to Shopify Plus. From data integrity and SEO preservation to advanced B2B integrations, I ensure your transition is seamless and your new store is built to scale.

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BigCommerce Migrations

End-to-end re-platforming from BigCommerce (or Magento) to Shopify Plus. I map complex catalogs, histories, and order data with zero loss.

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SEO Preservation

A critical step. I meticulously manage 301 redirects, URL architecture, and metadata to ensure you don't lose Google rankings.

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ERP & Integration

Connecting Shopify Plus to your existing tech stack, including NetSuite, Linnworks, Brightpearl, or legacy ERPs via APIs.

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B2B & Wholesale

Leveraging Shopify Plus B2B features to create custom pricing tiers, company profiles, and seamless wholesale portals.

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Checkout & CRO

Customising the Shopify Plus checkout via Extensibility to increase AOV, reduce friction, and perfectly match business logic.

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Headless Builds

Engineering lightning-fast storefronts (Hydrogen/Oxygen or highly optimised Liquid) capable of handling massive traffic spikes.

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Post-Launch Retainers

Dedicated technical partnership after launch. I provide ongoing strategic insights, feature rollouts, and priority support.

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Platform Audits

Already on Shopify but experiencing bottlenecks? I conduct deep-dive technical audits to identify legacy code and app bloat.

The Migration Framework

A structured, risk-averse approach to enterprise replatforming.

Phase 1

Discovery & Strategy

We map out your current BigCommerce infrastructure, identifying critical features, technical debt, and integration requirements for the new platform.

  • Deep-dive into platform limitations
  • App ecosystem mapping
  • Strict SEO preservation strategy
Phase 2

Data & Architecture Build

I architect your new Shopify Plus environment while safely migrating historical data, ensuring a clean slate without losing legacy intelligence.

  • Secure transfer of products & orders
  • Custom theme development
  • Integration of ERPs, WMS, and 3PL
Phase 3

UAT & Staging

Before pulling the switch, your team tests the fully functional staging environment. We ensure every logic flow and payment gateway is perfect.

  • User acceptance testing (UAT)
  • Staff training on Shopify Plus
  • Final delta-data sync
Phase 4

Zero-Downtime Go Live

We execute a highly orchestrated launch sequence. I manage the DNS cutover and 301 redirects for a seamless transition.

  • Orchestrated DNS switch
  • Live technical monitoring & QA
  • Transition into Plus retainer
Luke Michael

Who is managing your migration?

"Meet Luke Michael, an eCommerce architect specialising in complex replatforming and enterprise scaling."

With over two decades in eCommerce, Luke has guided numerous multi-million-pound UK brands through high-stakes migrations from BigCommerce and Magento to Shopify Plus. He bridges the gap between commercial strategy and complex technical architecture, ensuring your move is seamless and your new store is primed for serious growth.

Migration FAQs

Candid answers to common concerns about moving to Shopify Plus.

Why migrate from BigCommerce to Shopify Plus?
Shopify Plus generally offers a faster speed to market, an unparalleled ecosystem of trusted apps, and a more intuitive interface for internal marketing teams. Brands often move to escape heavy developer reliance on BigCommerce, seeking Shopify's agility, robust Checkout Extensibility, and superior B2B functionalities.
Will we lose our SEO rankings during the move?
SEO loss is the biggest fear during replatforming, but it is entirely preventable. I implement strict URL mapping and 301 redirect protocols before launch. We ensure your meta data, canonicals, and site architecture align perfectly so search engines register a clean transition, not a drop-off.
What happens to our historical order and customer data?
Everything comes with you. I map and migrate your existing customer lists, historical order data, and complex product catalogs (including variants and custom fields) directly into Shopify Plus. Customers simply receive an invite to activate their new account and will see their complete order history.
How long does an enterprise platform migration take?
For established brands with complex integrations (ERPs, bespoke B2B rules, large catalogs), a safe, fully tested migration typically takes between 10 to 16 weeks. This ensures ample time for data cleansing, custom development, and rigorous UAT testing.
We already have an in-house tech team. How do you fit in?
I regularly act as a specialist consultant alongside internal development or IT teams. Migrations require niche platform knowledge. I guide your team through the Shopify specific nuances, handle the heavy lifting of data migration, and allow your developers to focus on day-to-day operations.

Book a Confidential Consultation

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